How Can Embracing Your Chronic Illness Story Strengthen Your Business? | Lauren Perna

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A quick note before we begin.

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Some of the topics in this episode may be sensitive or triggering.

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Please listen with care and remember it's okay to pause.

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Skip or seek support if anything feels overwhelming.

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Also, the information shared here is for educational and informational purposes only.

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Coaching, like the guidance shared here in this episode, focuses on self reflection and actionable steps.

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And it's meant to be therapeutic, but not medical or therapy support.

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Your well being is the priority as you listen.

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So take care.

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Welcome to Business with Chronic Illness, the globally ranked podcast for women living with chronic illness who want to start and grow a business online.

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I'm your host, Nikita Williams, and I went from living a normal life to all of a sudden being in constant pain with no answers to being diagnosed with multiple chronic illnesses and trying to make a livable income.

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I faced the challenge of adapting traditional business advice to fit my unique circumstances with chronic illness.

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Feeling frustrated and more burned out than I already was while managing my chronic illness to becoming an award winning coach with a flexible, sustainable online coaching business.

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I found the surprisingly simple steps to starting and growing a profitable business without compromising my health.

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Since then, I've helped dozens of women just like you learn how to do the same.

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If you're ready to create a thriving business that aligns with your lifestyle and well being, you're in the right place.

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Together, we're shifting the narrative of what's possible for women with chronic illness and how we make a living.

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This is Business with Chronic Illness.

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Hello, everybody.

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I'm so excited for this episode, Business with Chronic Illness with Lauren Perna.

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We are going to be talking about how do you discover what your your strengths are when you're running a business, when you live with chronic illness and just everything in between of what that might look like.

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But before we hop into that discussion, Welcome, Lauren! Thank you so much.

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I'm so excited to be here.

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I'm so excited to have you here.

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We connected in Chronic Boss, which is another amazing chronic illness community for those who are living with chronic illness, who are in career fields, or if you have a business and you want like a networking vibe, it's a great space and that's where me and Lauren connected.

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So this has been fun.

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I love it.

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Can you tell us a little bit about who you are, what you do, where you're from, so we can get to know you a little bit.

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Yeah.

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Yeah.

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So I'm Lauren.

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I am the owner of Lauren Printer Communications.

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I am based in New England.

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Sometimes you'll find me right outside of Boston.

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Sometimes you'll find me right in the lakes region of New Hampshire, we kind of split our time and my business is content and copywriting for the life science industry.

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That's where I spent most of my career.

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So then, you know, a whole lot of things happened that led me to starting my own business, which I'm sure we'll chat about, but I decided to focus on content like blogs and LinkedIn and case studies, white papers, web copy for Mainly life science, biotech, pharma, and also healthcare.

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And then I always say that I save a little space in my brain and in my heart and my schedule for entrepreneurs, just because it, you know, kind of, it's my way of selling my soul.

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So I do that.

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That's my business.

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I have a team of contractors that helps me.

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We have a beautiful collective.

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And then the other piece that I do and how we met is I'm a mental health advocate.

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It's something that I've been doing for the last few years and a huge part of my story, but I decided to join the Chronic Boss Collective because the mental health piece was such an important part of my journey.

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And I really needed somewhere to kind of have that community and Chronic Boss filled that.

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I love that.

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I love that.

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And I was so drawn.

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So it's so funny, Lauren.

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I'm drawn often to people who are literally opposites of me in the context of business.

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Like it, I find it very fun, funny.

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Sometimes I'm not a writer.

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I have no desire to be a writer.

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Most people are always telling me I should write a book.

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And I'm always looking at them.

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We have this conversation in our, in our little chat that we had before.

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And I was like, yeah, that somebody's got the ghost right there for me.

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Cause that's not going to be me.

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I'm like, it's not going to be me, but I love that your business is literally it's like the majority of what you do is like getting information and then translating into writing.

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Yep, exactly.

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And you love it.

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Yeah, I really do.

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What do I say, like transforming complex concepts into compelling content.

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It's a tongue twister, so I, you know, try and say it a couple different ways.

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But yeah, really the goal is to take complicated concepts that are from the life science, pharma, biotech, med device industry and turn them into something that you could read easily on the internet.

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LinkedIn or a blog.

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That's so important.

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I used to work for Daiichi Senkyo, which is a pharmaceutical company.

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And I remember back in the day when I would sit there and I'd be looking at some of like the information about the medicines.

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And I'd be like, y'all need to say this for people who understand what this means.

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Kind of like how we have in contract law where it's like, here's an illustration, like, here's what this section is basically saying.

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Like, and I think it's so important, the work you're doing, because I do think in general, from a patient advocacy standpoint.

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There is so much information we receive that we're reading.

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We're like, you need to explain like every other word you just put there.

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Yeah, so in terms.

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Yeah, yeah, yeah.

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I love that's what you're like, what you're helping the masses to kind of like get more.

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And the know that feels easy to do.

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Exactly.

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Yeah.

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And a lot of the work that I do ends up being very general publication.

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So it could be on like a LinkedIn or even I have some clients that are on Facebook and we do some very patient forward.

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material.

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So it's a huge part of what we do and it is very meaningful.

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I love that.

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I love that.

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So tell us a little bit about your journey when it comes to chronic illness.

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What does that look like or mean to you in your life?

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Yeah, so I always say that I came out of the womb anxious.

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It was, it's been in my, in my blood, in my DNA.

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And I, my anxiety really started to manifest as a child and kind of the most poignant moments in school.

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And I, and I always say that my like anxiety mental health journey began at age six in school.

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And it really just kind of progressed from there.

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And I would say as a young lady is when my major depressive disorders started to manifest.

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And I didn't really talked about the kind of symptoms that happened because of my anxiety and depression, just because in chronic box, I really try to focus on, you know, the main kind of signifiers of my life.

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But the other day we were talking and I started to realize like all these other chronic illnesses have happened because of the anxiety and depression, like chronic headaches.

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And I have chronic circulation issues and it's all related back to being the anxious little lady that I am and it's just been a huge part of me throughout my whole life.

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I've just always, I feel like I, I almost wouldn't even realize that I have a chronic illness because it is just so embedded in who I am.

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So I kind of lived with all the things for, Yeah, about, I would say 38 years and then three years ago, 41 today, I started to kind of lean into the chronic illnesses, the mental health, the anxiety, the depression, the journey that I have been on.

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And I really started to own it and talk about it.

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And that was really kind of the beginning of how I ended up becoming part of the chronic boss collective and meeting you and all the other wonderful women.

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is that I just realized that there was such power in owning the story and talking about it.

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And the thing is, when you have an invisible illness, it doesn't mean the illness goes away, it just means that people don't know about it.

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And for a very long time, I wore the mask and I kept on my journey of pretending like everything was great and I didn't really talk about it to anybody.

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like not even my best friends, barely even my therapist, you know, we just knew I was there for a reason, but we didn't really talk about the kind of diagnoses or things.

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And then when I started to lean into it is when I really became the best version of myself.

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And, you know, Seeing how people react to hearing my honesty and my authenticity makes me want to talk about it even more and has and I've really found even bigger cues and markers in my life of when the depression and the anxiety is going to set in.

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And when I.

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I have overscheduled and I need to take that reprieve.

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Like we were just talking about before we jumped on here, we were talking about how Nikita had overscheduled herself and was not, was in a little bit of a flare up and that really resonates because as a small business owner, you're like, Oh, I just got to do all the things, but being more in touch with my, diagnoses has helped me realize like what are the things that I have to be super cautious of.

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So yeah, so that's, that's a little bit of my, my chronic journey.

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I, you know, since I turned 40, I feel like the, the things keep coming.

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So check back in a few years, I'll probably have a few other things to add in, but yeah, so now, but everything for me is very much related back to my brain and how it reacts to everything.

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You know, I have, I've got a couple episodes where I talk about this, like how the, just how the mind and the body are so connected.

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You guys know, I like go all into that and so many different topics and part of my, I call like my, when I refer to healing journey, just for you and everyone who else is listening new, I think of it more of being like whole as a person.

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Obviously, I do not believe that, you know, me thinking all like thinking away my pain and all that stuff is going to, like, cure my chronic illnesses.

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But I do think that there's something that happens within that acceptance piece of accepting what you're experiencing is basically what I'm hearing from you as well.

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Once I stopped, like, running away from the fact that I have to deal with this thing, And started to accept like this is part of my reality, I would add to for me, it was like, it's part of my reality and I still have hope that maybe there's an option that it could be cured in the future.

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However, reality today is like, okay, this is what we've got going on.

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It allowed you to feel less limited.

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It sounds like exactly once you kind of own it, you can take off the mask and you know, I would always like kind of compare it to like wearing a coat in summer.

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Like once you take off the parka in summer, you can feel a little less sweating.

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You can feel a little It's cool.

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easier to breathe.

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And it doesn't mean that it's going to, you know, make you a whole new person or a different person.

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It just means that you are embracing the world as it is instead of under this cover.

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Yeah.

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So such a powerful illustration.

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I love that.

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Yeah.

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I mean, if I'm not wearing a parka during the summer, I can, I probably can run briskly.

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I could like, you know, I could breathe, you know, I might.

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Be able to not be so sweaty.

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Like there's so many things that I think I might be able to do now that I'm not wearing a parka, especially if you live in Atlanta, where it's like 90 degrees and it feels like it's 110 because of humidity, like that would feel limited and difficult, but once you take that off, you kind of, you know, Can, you're still in the same body, but you have a different perspective.

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Yeah.

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I love that.

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Love that illustration.

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Exactly.

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I mean, if you came up here to Boston, you might be wearing a park summer You know, our, probably our summers are a little co cooler than yours, but yeah, the point is still there.

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Yeah, totally.

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No, yeah.

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Yeah.

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Just come on.

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In the Hot Atlanta experience that, oh my gosh.

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That I love Ben.

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But so in your journey to like acceptance and like just fully embracing, like, this is a part of my life, how this is show up.

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It's so interesting that you say, like, in therapy, it's like, I, like, I'm going to therapy, but I'm not talking about the thing that I'm, that's literally running my life right now.

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How did you shift from that?

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Like mindset of life to like being more in the, this is what it is.

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This is where I'm moving.

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Like what helped you during that?

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So there's a couple of key things and I actually just wrote an article about this.

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So, and I'm hoping to publish it somewhere, but the first key thing is that I stopped drinking and I, I know that's controversial.

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There's probably some people listening like, dang, darn, like, no, I don't want to do that.

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But you know, honestly to anyone listening that stopping drinking really did shift a whole perspective for me.

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I just realized how.

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Much it was impacting my life, even though I didn't really drink that much, you know, I was kind of like your social drinker and by the time I stopped, I really didn't drink that much.

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The problem was that, you know, when you're on any kind of meds, drinking is a no, no.

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And, you know, if you're already an anxious person.

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depressed person, drinking really just aggravates all of those things.

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So, um, first of us, you know, stopping the drinking really just shifted my perspective.

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I felt so much more confident in myself.

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All the kind of insecurities that I had that I was masking with drinking, I realized drinking was just making worse.

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So, so that was the first step.

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The other step, you wouldn't really be able to take this like tip on your own, but it is just, I do tell the story as part to kind of enlighten people of how I came to this journey.

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So I had had a diagnosis.

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One of my diagnoses in my early twenties was bipolar two.

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And I talked about that even less.

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It just really, I was so ashamed I let it rule my life.

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I lived sad, but I lived for about 20 years with that diagnosis.

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Just the winter coat was, yeah, it was heavy and I really hated who I was just being honest and that all changed when I was I had my psychiatrist at the time was leaving the field and I need to get a new person.

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So I found a new nurse practitioner and she really questioned the diagnosis.

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She was like, this is really weird.

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Like, I'm just like, I'm getting to know you and I'm just not seeing that.

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And it led down this whole kind of Alice in Wonderland style of journey where we learned that it was kind of like a misdiagnosis.

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And honestly, that's like, you know, I am always hesitant to tell the story because I don't want to add any more stigma to bipolar or anything like that.

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But the point is, is that I let that diagnosis.

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Rule who I thought I was 20 years and it didn't really matter like what diagnosis I did or didn't have.

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Like I was still me, but the fact that I had let it impact my self, how my view of myself was just so eyeopening and having that kind of revelation was kind of what set me on a new path where I was like, really mad at myself for letting me feel, letting myself be so upset and devastated around this diagnosis and I didn't even have it.

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So why was I letting any diagnosis define me?

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And that's when kind of realizing it, I was like, all right.

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Well, if no, if I don't even have a diagnosis of bipolar, why should I even let anxiety and depression hold me back?

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Why not talk about it?

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Why not own it and be my most authentic version of myself?

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So those two things kind of happened around the same time.

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And then the other thing that happened is I, my business started really thriving.

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So that trifecta of finding myself, putting the parameters in place of living a healthy life and being authentic really set me on that journey.

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Oh, wow.

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Like, there's so much in there, Lauren.

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Like, I also have goosebumps.

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Like, I have goosebumps.

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I'm like, I want to cry when I do all of the things.

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Like, oh my gosh.

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Like, oh, wow.

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And full disclosure, this is the first time I'm actually, actually talking out loud about the bipolar drama.

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Because I only just put it, like I said, I only just put it on paper a while ago.

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And you know, with everything, it's an evolution, you know, like I knew I would be okay, like talking about the diagnosis.

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And then, you know, got to the point where I.

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Got on a podcast and talked about it.

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You know, it's not, I didn't just wake up one day and I'm like, let me just share this whole entire life story, Nikita's podcast, you know, it's an evolution.

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So, yeah, I love that.

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You said that too, because I do think a lot of people I get I'm sure you probably get feedback from people like you're so you just share everything.

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You're like, I have shared things like in the babiest amount of steps of things.

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Like I just read, I just read an email about like, even the change of this podcast, like the name of it.

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Like I have been knowing the need to do this thing, but I didn't take that huge leap until like a whole year and a half later.

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Like, so like, Give yourself like the amount of runway you need for whatever part of your healing journey that you're in and don't compare yourself to thinking and I also like to say don't presume on what other people's processes is because you have no idea.

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Exactly.

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Yeah.

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My step 10 is not your step one, you know, that's, you know, that's what I always tell people to is like, you know, I've been, this has been building up for several years.

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So where I'm at now is definitely not where, when I first, like, hit the play the post button on my very first article.

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Yeah.

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Yeah.

00:19:12.311 --> 00:19:32.557
So those three things, well, it was four really like, you know, the quitting the drinking, which is interesting because I've, I've found, I have found a lot of people that I've talked to about that, who are like, they are like, it's not that it's a problem, but It's a problem in a different way than we usually hear about drinking, right?

00:19:32.557 --> 00:19:37.186
We hear drinking usually as a, it can be a coping mechanism.

00:19:37.186 --> 00:19:38.237
It can be all those things.

00:19:38.247 --> 00:20:11.451
It might be a little bit of all those things as well, but around the clarity piece of just being like more in touch with your body, which leads me to a question of like, when you're living with any kind of chronic illness, mental, physical, all of the above, I feel like there's a fear of being that close to clear in your body around what you feel, what you're thinking, and that can scare people away from that, like a decision like that, or even from like investing in therapy or going to a coach or anything like that.

00:20:11.811 --> 00:20:18.646
So they kind of like, I think something's wrong with those process, like doing those things, but how was it for you?

00:20:18.656 --> 00:20:21.817
Was there a fear behind doing that decision?

00:20:22.237 --> 00:20:23.586
Oh my God.

00:20:23.586 --> 00:20:24.656
So much fear.

00:20:24.676 --> 00:20:34.646
I, and that's, I'm so glad you asked that because I don't want people listening to hear that advice and feel like, well, she's, you know, way stronger than I am like, no, no, no.

00:20:34.646 --> 00:20:35.196
You guys.

00:20:35.582 --> 00:20:54.741
It was probably the hardest decision I've ever had to make because honestly, our hobbies were drinking, you know, we live in, um, New England where there's a brewery every block and you know, we're, we're Bostonians, we like to drink and it was just, it was, it was our hobbies.

00:20:54.751 --> 00:20:56.981
It was how my husband and I met.

00:20:56.981 --> 00:20:58.761
We met at a bar, you know, it's.

00:20:59.342 --> 00:21:02.442
It's really, it was in my core.

00:21:02.451 --> 00:21:03.971
I knew I had to do it.

00:21:03.971 --> 00:21:11.261
And I, like you said, I had honestly been feeling it for probably about a year prior to actually doing the thing.

00:21:11.711 --> 00:21:59.031
And, you know, I spoke with people that were, non drinkers and they were giving me their advice and and just all these like weird signs kept happening and then finally everything came to a head and I may 1st 2022 decided that was the last day or that was the first day of my my new life and it was in the beginning a lot of people like people really close to me did not understand it gave me a really hard time probably the people closest to me gave me the hardest time because they've, you know, think you're making like this rash decision and, and you are gonna have really hard days where you just sit in the corner and you're drinking your like seltzer and you're feeling sorry for yourself.

00:21:59.122 --> 00:22:00.582
But now.

00:22:00.936 --> 00:22:02.686
I, it doesn't even phase me.

00:22:02.686 --> 00:22:04.247
I just show up as me.

00:22:04.257 --> 00:22:10.406
And the cool thing is that I have brought a few people along with me for the alcohol free ride.

00:22:10.906 --> 00:22:16.886
My husband, one of my best friends and people reach out on social media all the time asking for advice.

00:22:17.277 --> 00:22:23.207
So we do think that we are living in an age where people are realizing the benefit of going alcohol free.

00:22:23.747 --> 00:22:28.126
Which is definitely, you know, helped me in my journey in Boston.

00:22:28.126 --> 00:22:31.186
We just got a alcohol free liquor store.

00:22:31.497 --> 00:22:31.977
Nice.

00:22:32.477 --> 00:22:32.957
Yeah.

00:22:32.957 --> 00:22:33.487
Yeah.

00:22:33.497 --> 00:22:36.467
My friend and I checked it out and it was awesome.

00:22:36.527 --> 00:22:43.317
So we, we are definitely living in a time where it's like to our benefit, but to anyone's thinking.

00:22:43.701 --> 00:22:44.291
of quitting.

00:22:44.382 --> 00:22:46.781
If you're thinking of it, it's fine.

00:22:46.912 --> 00:22:49.172
That's the advice I have for people.

00:22:49.672 --> 00:22:54.882
I'm so glad that you answer that so authentically there because I do think it's hard.

00:22:54.883 --> 00:23:00.297
I think all of us have those things that we know we need to do and we're just like, It's scary.

00:23:00.366 --> 00:23:00.936
It's scary.

00:23:00.946 --> 00:23:01.616
It literally changed.

00:23:01.646 --> 00:23:05.106
It feels like it changes so much of what your day to day is.

00:23:05.106 --> 00:23:07.067
It feels impossible.

00:23:07.067 --> 00:23:10.797
It feels daunting and it feels all of those things.

00:23:11.207 --> 00:23:17.217
When you did kind of like make the commitment to do it, did those things feel less hard?

00:23:17.717 --> 00:23:24.997
No, it was, I will say the first few months We're so, so hard.

00:23:25.007 --> 00:23:42.622
I was just a wreck all the time, especially when I was seeing my friends and I think that's because, you know, with, you know, in our culture, you know, Drinking culture is so embedded in our lives here in America, especially, you know, people just feel like you got to bring the beer to the barbecue.

00:23:42.632 --> 00:23:43.731
You got to tailgate.

00:23:43.771 --> 00:23:45.821
You got to do this and that and the other thing.

00:23:46.211 --> 00:23:52.761
And it just felt, I felt so alone and isolated just being the only person not drinking.

00:23:53.297 --> 00:24:03.936
And it really, it took, I would say like a solid six months before it felt like even slightly easier, but you, you just have to ride it out.

00:24:04.257 --> 00:24:10.576
And the other thing too, is that I've been talking and I've been thinking too, like, I, you know, you don't necessarily have to totally quit.

00:24:10.886 --> 00:24:13.977
I just knew for me, that was the direction I wanted to go in.

00:24:14.227 --> 00:24:17.747
But I think even just cutting back is.

00:24:18.342 --> 00:24:30.192
You know, a good step, but still even cutting back for some people who, you know, grew up in a family of drinkers or, you know, had, you know, drinking hobbies like me.

00:24:30.192 --> 00:24:32.281
I think even that feels very daunting.

00:24:32.281 --> 00:24:39.102
So no matter where you are in it, like it's scary and it's daunting and you're not wrong for thinking that.

00:24:39.451 --> 00:24:39.701
Okay.

00:24:40.392 --> 00:24:54.751
So y'all here, y'all hard it here, maybe not the first time, but you're not crazy if you feel like this is crazy hard and you might be in this transition and it's not crazy if you're wanting to do this and you're like, why can't I just make this decision and do it?

00:24:54.771 --> 00:24:59.692
It's not something that is maybe as easy for some or as for others.

00:24:59.701 --> 00:25:01.932
So thank you for sharing that.

00:25:02.277 --> 00:25:24.487
With that like huge change, do you feel like that changed helped you to kind of start identifying where you were wearing mask, where you are finding ways you are kind of hiding yourself or not even identifying like as we were talking about the beginning, like some of the strengths you had because you said once you stopped drinking, you started feeling more confident and oh my God, that's so like, so how did that happen?

00:25:24.777 --> 00:25:26.017
Yeah, I know.

00:25:26.017 --> 00:25:26.477
It's funny.

00:25:26.477 --> 00:25:28.116
It was like it happened like yeah.

00:25:28.336 --> 00:25:34.247
Slowly and then all at once like, I feel like I know people say that and I'm like, Oh, I get it.

00:25:34.247 --> 00:25:34.676
Yeah.

00:25:34.836 --> 00:25:39.606
After like, I got over the hump of the really tough summer.

00:25:39.606 --> 00:25:39.916
Oh yeah.

00:25:39.916 --> 00:25:40.727
I forgot to mention.

00:25:40.727 --> 00:25:43.027
I stopped in like summer.

00:25:43.257 --> 00:25:55.426
So like, like, so after I got over that really hard summer and started to feel like a little bit more confident in myself, it started to boost my confidence innately because I was like, wow.

00:25:55.426 --> 00:25:55.507
Yeah.

00:25:55.676 --> 00:25:57.987
I got through a whole summer without drinking.

00:25:58.207 --> 00:26:04.156
We went to Paris for our 10th anniversary and my 40th and I got through all of that without drinking.

00:26:04.666 --> 00:26:13.747
So I just, it started to like slowly boost my confidence where I realized like, wow, I'm a lot more powerful than I realized.

00:26:13.748 --> 00:26:26.092
And it just kind of kept slowly like itching up in those little ways where, you know, I would, you Do something in my business and start to feel like, oh, wow, that wasn't like, I didn't overthink it.

00:26:26.092 --> 00:26:27.741
I didn't feel anxious about it.

00:26:28.031 --> 00:26:37.821
And that was the effects of not drinking because I was just so much clearer in my head about who I was, what I wanted and what I had to offer.

00:26:38.241 --> 00:26:40.162
So I feel like for me.

00:26:40.592 --> 00:26:54.261
Having that clarity really led to the confidence and then the confidence really led to me kind of identifying what I really like doing, what I'm best at, and you know, really what I want to pursue.

00:26:54.261 --> 00:27:00.991
And that's where kind of I realized, all right, I like talking about the mental health piece, but I don't want that to be my business.

00:27:00.991 --> 00:27:03.511
I want that to be my advocacy work.

00:27:03.922 --> 00:27:05.711
You know, the thing that fills my soul.

00:27:06.727 --> 00:27:14.727
It's where, it's how I kind of realized, all right, I have this real knack for storytelling and, you know, my favorite platform is LinkedIn.

00:27:14.737 --> 00:27:16.086
So I'm going to lean into that.

00:27:16.126 --> 00:27:29.186
I'm going to, you know, really focus on that platform and it all kind of naturally fell from there where you're kind of honing in on things that are your strengths and your preferences.

00:27:29.461 --> 00:27:32.701
And then all the other kind of things fall by the wayside.

00:27:32.721 --> 00:27:42.162
We realize like, Oh, I'm not taking as many, you know, for me, let's just say like Instagram is not a platform that I really do too much work on.

00:27:42.402 --> 00:27:45.102
So, you know, all those kind of.

00:27:45.517 --> 00:27:56.227
Client asks started falling by the wayside or, you know, leads all the kinds of things that I didn't like doing as much started disappearing.

00:27:56.227 --> 00:27:59.217
And I really started like owning all the things that I love doing.

00:27:59.217 --> 00:28:00.777
I love working on LinkedIn.

00:28:00.777 --> 00:28:03.487
I love copywriting for websites.

00:28:03.487 --> 00:28:05.626
I love helping people figure out their brand.

00:28:06.007 --> 00:28:09.406
All those kind of started naturally gravitating towards me.

00:28:09.777 --> 00:28:14.987
And maybe the other thing too, is like that my message was stronger, you know, what I offer people.

00:28:15.477 --> 00:28:28.261
There's so much, there's so much nuance in this right now, like, I want to break one big nuance I think that happens is that sometimes we think Confidence comes from doing stuff we know how to do.

00:28:29.142 --> 00:28:39.471
And what you just shared with me is like the confidence came after doing one of the hardest things you did not have a clue how to do that led into being like, Oh, if I can do that.

00:28:39.602 --> 00:28:40.632
I can do this.

00:28:40.642 --> 00:28:49.932
And then the, all the other stuff that was super clear and easy for you actually became the thing that you started practicing and doing even more of, which led to even more confidence.

00:28:50.132 --> 00:28:53.652
I just need to like spell that out for people who were like listening to that.

00:28:53.662 --> 00:28:54.932
Like that's.

00:28:55.241 --> 00:29:01.211
What confidence truly is is oftentimes it's not doing the thing that we think is so easy at first.

00:29:01.521 --> 00:29:08.352
Sometimes it is doing the thing that feels like we have the most resistance to the most friction with and getting through.

00:29:08.352 --> 00:29:11.892
Yeah, getting through that and being like, Oh, dang, I did that thing.

00:29:12.602 --> 00:29:15.632
I always say that I'm like a process of elimination person.

00:29:15.981 --> 00:29:23.946
And so that kind of reflects that and that I really had to get rid of all the things that I Was not strongest in.

00:29:24.247 --> 00:29:27.317
And what I did was outsource those things.

00:29:27.366 --> 00:29:39.826
And that's one decision that you, you know, could decide to make it, you know, you're listening and you're trying to figure out your career path or your business, you know, when it comes to like, For example, the, the Instagram, like I, you know, just wasn't my strength.

00:29:40.156 --> 00:29:42.767
So I outsource all the graphics.

00:29:42.777 --> 00:29:45.346
Now I have a partner that helps me with that.

00:29:45.356 --> 00:29:48.207
So I didn't necessarily have to blow up my entire business.

00:29:48.537 --> 00:29:50.237
I just found somebody that was.

00:29:50.457 --> 00:29:53.717
better at it than I am and enjoys it much more.

00:29:53.997 --> 00:30:13.777
So now I can focus on writing the content and that's really that kind of process eliminating and either outsourcing as a business owner or just eliminating, you know, if you're coming at this from a career perspective and trying to figure out, you know, where you want to go in your career, think about what you don't like doing.

00:30:13.826 --> 00:30:14.826
That's really.

00:30:15.268 --> 00:30:18.178
Sometimes the better place to start, like you're saying than Yeah.

00:30:18.647 --> 00:30:21.077
What you're actually good at Yeah.

00:30:21.288 --> 00:30:31.788
I think it's so, I think it's, there's a, there's, I think there's usually a couple ways to get to like what your strengths are in your business, but I think sometimes the fastest way is to identify all the things you don't wanna do.

00:30:32.028 --> 00:30:34.698
Like, like all the things you really are really bad at.

00:30:35.208 --> 00:30:41.597
Like, really bad at like, so bad that you're like, it would take me a lifetime to become good at this.

00:30:41.972 --> 00:30:47.653
Yeah, I'm not going to pretend that, you know, I like graphic design, but you know what?

00:30:47.712 --> 00:30:51.962
I have a great design agency that I partner with now that that's her thing.

00:30:51.972 --> 00:30:52.972
She is great at it.

00:30:52.982 --> 00:30:55.153
So, and that makes us both better.

00:30:55.522 --> 00:30:56.482
Yeah, I love that.

00:30:56.492 --> 00:31:21.972
I love that you're, you're sharing that because in business, we do feel, especially if you're first starting, We do to a degree have to like kind of juggle some of all of the hats, but one of my, my, my main philosophies for growing a business, like you say for the things that you want to do, and you outsource the other things, like you're saving money and time and energy to figure out what is getting off of my plate ASAP.

00:31:23.363 --> 00:31:24.042
Exactly.

00:31:24.042 --> 00:31:26.067
So, yeah.

00:31:26.528 --> 00:31:31.577
And it's, you know, the other thing that having, you know, I have a couple of different partners in at Lauren print.

00:31:31.577 --> 00:31:37.147
com and the other thing about having partners, it is that kind of baked in accountability.

00:31:37.488 --> 00:31:43.258
So now I know someone else's relying on me for the tech so they can create the images.

00:31:43.268 --> 00:31:46.857
So I think really it only strengthens.

00:31:47.272 --> 00:31:50.063
what you are good at when you eliminate what you're not.

00:31:50.553 --> 00:31:51.653
Yeah, love that.

00:31:51.653 --> 00:31:52.163
Yeah.

00:31:52.452 --> 00:31:52.843
Yeah.

00:31:53.462 --> 00:32:03.232
Do you feel like being a business owner with dealing with chronic illness, anxiety has empowered you to live your life better?

00:32:03.712 --> 00:32:04.603
Oh my God.

00:32:04.673 --> 00:32:06.353
Like a hundred times.

00:32:06.353 --> 00:32:15.843
Like I, I am smiling ear to ear when you ask that question because becoming a entrepreneur has been the best thing for my life.

00:32:16.452 --> 00:32:17.813
For my chronic illnesses.

00:32:17.813 --> 00:32:19.633
I will say this 100 times over this.

00:32:19.682 --> 00:32:25.373
I The second that I became an entrepreneur was the second, like my life actually started.

00:32:25.373 --> 00:32:29.532
I started to thrive and become the best version of myself.

00:32:29.823 --> 00:32:34.022
If I hadn't all these other things wouldn't have happened.

00:32:34.032 --> 00:32:36.272
You know that I wouldn't have stopped the drinking.

00:32:36.282 --> 00:32:42.863
I probably wouldn't even have like pursued or had so much insight into the misdiagnosis.

00:32:43.262 --> 00:32:46.452
I wouldn't have told my mental health story.

00:32:46.742 --> 00:32:47.752
Wouldn't have stopped drinking.

00:32:48.178 --> 00:32:56.228
All those pieces happened because I was really able to be the best version of myself as a business owner.

00:32:56.417 --> 00:33:08.097
And I think that part of that is because when you have a chronic illness, you really need that flexibility that is just not innate in corporate America.

00:33:08.788 --> 00:33:11.778
It's not built for us, not in any way, shape or form is it built for that.

00:33:12.307 --> 00:33:30.407
And I will never forget like when I was leaving the corporate world, I was at a really deep dark depression and had like headaches and vertigo and I would be in my office and like close the door and turn the lights off and I would be working but I just like sound, noise, people, everything was like really irritating to me.

00:33:30.847 --> 00:33:35.567
And I remember one girl was like, Oh, like, I thought you were just really busy on a lot of calls.

00:33:36.722 --> 00:33:50.313
And I was like, no, no, like just the noise was too much for me that, you know, the lights are too much for me, but it was just so telling because that just shows that like even something as simple as like closing your door.

00:33:50.792 --> 00:33:59.762
Is not approved or, and you know, it's kind of frowned upon, but in our world, sometimes, yeah, you just need to work with the lights off.

00:33:59.972 --> 00:34:04.252
Sometimes you just need to close the door so you can drown out the sounds.

00:34:04.823 --> 00:34:07.813
So having that ability, and that is kind of always the example I use.

00:34:07.833 --> 00:34:13.313
It's like having the ability to close the door whenever I need to, to shut off the lights whenever I need to.

00:34:13.688 --> 00:34:15.467
That's been a game changer.

00:34:16.568 --> 00:34:17.177
I love that.

00:34:17.387 --> 00:34:19.318
How has your.

00:34:19.987 --> 00:34:25.527
Carniculus been like a superpower for your business?

00:34:26.068 --> 00:34:26.398
Yeah.

00:34:26.398 --> 00:34:33.128
And I, this is something I have to give chronic box founder, Lily stairs credit for, cause we, we kind of like talked about this.

00:34:33.148 --> 00:34:38.668
We were working on a project together and I said something like, Oh, sorry.

00:34:38.668 --> 00:34:40.407
Like, I'm so anxious.

00:34:40.407 --> 00:34:42.947
Like, I'm just gonna ask you a million questions.

00:34:42.947 --> 00:34:44.668
Cause like, I just need to make sure I know.

00:34:44.668 --> 00:34:51.318
And she was like, or I forget what it was, but anyway, she was like, Lauren, that's it, your anxiety is your superpower.

00:34:51.318 --> 00:34:55.018
It's what makes you a great business owner.

00:34:55.027 --> 00:34:56.557
And I'm like, you're right.

00:34:57.347 --> 00:34:59.898
So, and I always like kind of said.

00:35:00.202 --> 00:35:04.572
To people like my anxiety makes me, you know, doubly sure of everything.

00:35:04.583 --> 00:35:08.313
Like I just, I can't go to sleep until I feel like certain about things.

00:35:08.753 --> 00:35:21.842
It makes me very perceptive and cautious and conscientious and having depression and kind of all the other chronic illnesses that come with it, like headaches and stuff, that makes me just much more empathetic.

00:35:22.112 --> 00:35:27.893
So if somebody else has to cancel, cause you know, they say like, They don't even give a reason.

00:35:27.893 --> 00:35:28.342
It's okay.

00:35:28.393 --> 00:35:30.742
I, you know, in my mind, I'm not like, Oh, that's so annoying.

00:35:30.742 --> 00:35:34.202
I'm like, maybe they have a migraine today or something.

00:35:34.583 --> 00:35:44.132
And it just, I feel for people, you know, struggling and having, you know, the industry we work in is all about improving human health.

00:35:44.132 --> 00:35:53.373
So I just like try and look at it like on a macro level when someone's struggling and just try and really think of everybody as like, who knows what they're dealing with.

00:35:53.708 --> 00:35:54.467
Yeah.

00:35:54.807 --> 00:35:57.157
Yeah, it's so true.

00:35:57.188 --> 00:36:05.018
I feel like we've spent a lot of time as chronic illness warriors and I feel like in the beginning I have this thing.

00:36:05.018 --> 00:36:07.688
There's different phases of being in a chronic illness.

00:36:07.688 --> 00:36:15.527
I don't know if you've listened to that episode, but it's like we have like newbie baby us who's like fighting everything about our chronic illness.

00:36:15.527 --> 00:36:21.998
We're finding every reason why it means something completely negative and how we did everything wrong, right?

00:36:21.998 --> 00:36:22.367
Yeah.

00:36:22.603 --> 00:36:33.012
And then we have that phase of like, finding awareness and like, okay, real, like this integration process phase of like, okay, this isn't really going to go away.

00:36:33.063 --> 00:36:34.762
My life is going to look different.

00:36:34.782 --> 00:36:35.563
All of those things.

00:36:35.563 --> 00:36:36.413
And there's that phase.

00:36:36.432 --> 00:36:37.233
And then there's the O.

00:36:37.262 --> 00:36:37.583
G.

00:36:38.023 --> 00:36:38.253
The O.

00:36:38.253 --> 00:36:38.532
G.

00:36:38.682 --> 00:36:41.472
Realized like, okay, this is life.

00:36:41.853 --> 00:36:42.742
This is what it is.

00:36:43.643 --> 00:36:43.902
Right.

00:36:43.902 --> 00:36:45.342
There's no going back.

00:36:45.483 --> 00:36:46.643
No going back.

00:36:47.032 --> 00:36:51.793
And also like this aspect of like, you learn how to not.

00:36:52.248 --> 00:36:55.958
view yourself limited because you give yourself options.

00:36:55.967 --> 00:37:04.248
You give yourself a place to go, even though you might feel the crap, you might feel bad, you might cry, you might be mad.

00:37:04.248 --> 00:37:05.737
You might want to tell the doctor off.

00:37:05.748 --> 00:37:09.918
You might want to fire the doctor, all of these different kinds of things.

00:37:09.918 --> 00:37:16.967
But then you also go come back to what it like your home spot of like, but I'm still, I still can find control.

00:37:17.538 --> 00:37:41.012
And I think what you're sharing with the idea and the feeling of like your chronic illness being like your superpower is that it's made your being your ability to live every single day to the fullest possible because you have accepted it and you have found that The pros and cons of how you can, like, leverage those things to live your life.

00:37:41.282 --> 00:37:42.253
Exactly.

00:37:42.262 --> 00:37:42.583
Right.

00:37:42.592 --> 00:37:43.123
Exactly.

00:37:43.123 --> 00:37:51.572
And that's, and it's, and it, I'm like envisioning that, you know, when people say like, you're trying to fit a round peg into a square hole, that is.

00:37:51.958 --> 00:38:01.927
You know, when you have a chronic illness, that's what it's like working in the corporate world, unless, you know, you have an employer that is willing to work with you, which is rare.

00:38:02.188 --> 00:38:17.927
But I do think for someone like me, figuring out what the, you know, the right hole to fit myself into was really what allowed me to embrace the anxiety and the depression, because you can't embrace it if you don't feel Yeah.

00:38:17.927 --> 00:38:18.967
Empowered by it.

00:38:18.967 --> 00:38:26.168
If you feel like it's a negative, of course you're going to be, you know, ashamed, but that's what entrepreneurship did for me.

00:38:26.913 --> 00:38:30.663
So I think, so my coach says something, you can't fix something you hate.

00:38:30.672 --> 00:38:40.112
She's talking about this, like when people have issues with debt and things like that, and you saying that embrace embraces one part of like a framework that I work with my clients, but you can't embrace what you hate.

00:38:40.543 --> 00:38:45.213
So you can't embrace the fact that you have these labels and these things going on.

00:38:45.213 --> 00:38:48.682
If you're literally hating it every single day, you just can't.

00:38:49.358 --> 00:38:49.768
Yeah.

00:38:49.967 --> 00:38:50.358
Yeah.

00:38:50.358 --> 00:38:52.148
And it's about accepting it.

00:38:52.597 --> 00:39:15.838
And, you know, I think the, like, part that is, you know, sticking to me is like the, the baby phase that you're talking about the newborn, when you're just kind of not accepting and stuff, like, I think it's okay if that is 20, 25, 30 year journey, like it's not easy, especially when it is something like an invisible illness that.

00:39:16.188 --> 00:39:19.577
It's easy for you to kind of pretend doesn't exist.

00:39:19.577 --> 00:39:24.458
You know, when you have a physical illness, it is a little bit harder to hide it.

00:39:24.617 --> 00:39:29.797
But when you can put on that mask every day and everyone thinks everything is fine.

00:39:30.128 --> 00:39:34.813
Yeah, sometimes it can take a A lifetime to, to accept it.

00:39:34.822 --> 00:39:36.563
And that, that is what happened to me.

00:39:36.563 --> 00:39:39.333
And it's, you know, I, I love my life now.

00:39:39.333 --> 00:39:41.422
I'm happy that I am where I am.

00:39:41.422 --> 00:39:54.842
I wouldn't change anything, but I definitely, part of why I do all these speaking engagements is so the little Lauren's of the world don't have to wait 40 years to feel good about themselves.

00:39:55.003 --> 00:39:55.672
Yeah.

00:39:55.922 --> 00:39:56.373
Yeah.

00:39:56.393 --> 00:40:07.367
Well, I so appreciate you sharing your story and sharing your, Your journey on this path to being awesome at what you do and who you are.

00:40:07.398 --> 00:40:10.918
It's been my honor to have you on the show.

00:40:11.398 --> 00:40:16.208
Tell us one fun thing that you like to do as a hobby.

00:40:16.918 --> 00:40:17.748
Wow.

00:40:17.757 --> 00:40:18.648
Oh my goodness.

00:40:18.748 --> 00:40:23.777
So, well, one fun thing that I've been learning how to do the last few winters is ski.

00:40:24.047 --> 00:40:26.358
It is possible as an adult.

00:40:26.418 --> 00:40:28.677
And I feel like.

00:40:29.163 --> 00:40:32.722
So we, our house in New Hampshire is right near a mountain.

00:40:33.112 --> 00:40:38.882
So when we bought the house, my husband was like, well, you got to learn how to ski or something to see snowboards.

00:40:38.963 --> 00:40:44.172
And the last few years I've just been giving it my all and learning and it's been slow.

00:40:44.472 --> 00:40:46.773
The winters have been a little weird here in New England.

00:40:47.023 --> 00:40:52.003
So that's just kind of like a fun fact that I'm like teaching myself how to ski at like 40 years old.

00:40:52.262 --> 00:40:53.793
It's possible, you know.

00:40:54.092 --> 00:40:54.702
So that's kind of fun.

00:40:54.733 --> 00:40:57.092
Well, I don't, so I will say this.

00:40:57.103 --> 00:41:00.043
I don't think I think I truly do believe age is a number.

00:41:00.342 --> 00:41:04.123
I don't think it has any, uh, any context and where we are.

00:41:04.123 --> 00:41:05.572
I think that's where we get in trouble.

00:41:05.592 --> 00:41:10.443
A lot of times with those numbers and so much as possible at 80.

00:41:10.483 --> 00:41:16.777
I've, I've, I met a woman at a, at my Pilates studio and I was like, And she just started Pilates last year.

00:41:16.777 --> 00:41:17.708
And you couldn't tell it.

00:41:17.728 --> 00:41:20.818
You couldn't tell, but she's in there like a beast.

00:41:20.847 --> 00:41:23.637
And I'm like, wow, my God, I am 37.

00:41:23.637 --> 00:41:27.577
Can not do what you're doing and you're 80 something.

00:41:27.617 --> 00:41:29.007
So exactly.

00:41:29.777 --> 00:41:30.327
Yeah, I know.

00:41:30.327 --> 00:41:30.728
It's true.

00:41:30.728 --> 00:41:33.938
There I'm anytime I take a lesson, I'm usually the youngest one.

00:41:33.938 --> 00:41:34.818
So that's pretty funny.

00:41:34.818 --> 00:41:37.898
But in the adults, there's always a lot of older people.

00:41:37.898 --> 00:41:41.007
But yeah, so we just, we love being up there.

00:41:41.007 --> 00:41:42.338
That's kind of our fun thing.

00:41:42.347 --> 00:41:43.902
You know, I think that's cool.

00:41:44.583 --> 00:41:44.853
Fun.

00:41:45.472 --> 00:41:48.061
I have always wanted to do snowboarding.

00:41:48.342 --> 00:41:50.072
I don't know if I'm coordinated enough.

00:41:50.112 --> 00:41:52.603
I think I'm a little bit, I'm accident prone.

00:41:52.612 --> 00:41:54.132
Let's just say that in the nicest way.

00:41:54.132 --> 00:41:55.202
I'm accident prone.

00:41:55.213 --> 00:41:59.132
So I'm always like, that seems like a very accident prone type of activity.

00:41:59.402 --> 00:41:59.913
It is.

00:41:59.913 --> 00:42:00.083
Yeah.

00:42:00.083 --> 00:42:01.313
There's a lot of falling in that.

00:42:01.322 --> 00:42:02.523
That's why I stuck with skis.

00:42:02.523 --> 00:42:08.952
I mean, there's, there's definitely falling in skiing, but Yeah, snowboarding is definitely always going backwards.

00:42:08.952 --> 00:42:13.382
Well, how can people connect with you?

00:42:13.492 --> 00:42:18.413
What is, what are some ways that you would like to work with folks and how can they find you?

00:42:18.722 --> 00:42:19.282
Yeah.

00:42:19.282 --> 00:42:30.242
So anybody that is interested in amping up their LinkedIn presence or profile and from either a company or a personal perspective, find me on LinkedIn.

00:42:30.242 --> 00:42:32.463
I'm just Lauren Elizabeth Perna.

00:42:32.742 --> 00:42:35.152
And my company is Lauren Perna comms.

00:42:35.632 --> 00:42:44.012
And if you're interested in us writing blogs or white papers or case studies or your web copy, just go to Lauren perna.

00:42:44.012 --> 00:42:44.362
com.

00:42:44.362 --> 00:42:47.362
And you can learn a little bit more about all the things we do.

00:42:47.483 --> 00:42:51.992
And you can also learn a little bit more about me and the mental health work I do on that page.

00:42:51.992 --> 00:42:56.742
So if anyone wants to continue the conversation, I would love to join you.

00:42:57.342 --> 00:43:02.992
Well, thank you again so much for being on the show and we'll have everything of how to connect with you in our show notes.

00:43:03.822 --> 00:43:04.402
All right.

00:43:04.402 --> 00:43:05.782
Well, thank you so much.

00:43:06.302 --> 00:43:07.253
Have a great day.

00:43:07.762 --> 00:43:08.182
You too.

00:43:10.983 --> 00:43:13.702
That's a wrap for this episode of Business with Chronic Illness.

00:43:14.043 --> 00:43:21.753
If you would like to start and grow an online coaching business with me, Head to the show notes to click a link to book a sales call and learn how to make money with chronic illness.

00:43:22.333 --> 00:43:25.472
You can also check out our website at www.

00:43:26.353 --> 00:43:26.512
craftittothrive.

00:43:26.512 --> 00:43:36.322
com for this episode's show notes and join our email list to get exclusive content where I coach you on how to chronically grow a profitable business while living with chronic illness.

00:43:36.572 --> 00:43:40.652
Until next time, remember, yes, you are crafted to thrive.